Mapping the ‘Verse: three cases studies identifying
emerging models of user-generated content
Presented to the 2007 Communications Policy & Research Forum
Date: Monday, 24 September 2007 to Tuesday, 25 September 2007
Venue: University of Technology, Sydney
Much has been said about Gen X and Gen Y but perhaps it is User-Gen that is a better measure of the changes in our times. As with a discussion about the particle versus wave models of light, User-Gen is not easily quantified as a demographic or phenomenon. It is not necessarily a subculture or subgroup or readily definable form. It does not fit in market share and target audience suppositions and, increasingly, it is not entirely a matter of give or receive but the reciprocity inherent in both. For many of those shaped by the forces of previous media metrics and norms this is either an exciting opportunity, a threat, a challenge or simply deeply annoying.
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